To represent John Boyd’s OODA loop, what better than an Ood loop? #DoctorDonna
In an age where memes have the power to sway the masses, it is essential that we understand the powerful framework that memetic feedback provides to our messages. As seen with Donald Trump’s successful presidency campaign, and Pauline’s recent burqa stunt – those who understand how to utilize decentralised OODA loops, often not only reduce their transaction costs, but increase the ‘buzz’ surrounding their message.
This is because, without feedback, there is no communication. Among the rise of information networks and the knowledge economy, efficient control and coordination of information is essential.
And the fact is, network coordination is expensive, leading to a shift towards faster information flow, resulting in the favouring of decentralised feedback loops, which allow for quicker and simplified decision making therefore increase adaptability. However, a decentralised feedback loop is not necessarily more efficient – a centralised loop allows for more thorough and controlled decision making. But, when production determines the mode of power (decision-making), and the production is based on information, information is power. So memes have a purpose after all…