Jurassic Media 

Memes are a beautiful thing. As I found myself struggling to grasp the concept of The Longtail Effect, I thought what better way to learn than through memes? So, this week I have created a short video which encapsulates the shift in paradigms from hit-driven legacy media to niche-driven (digital) media.

I aimed to depict the terror I’m sure many legacy media companies have in the face of new-wave  companies that are coming to take over with their infinite shelf-space and ability to provide soft (digital) products that these industrial-style companies don’t physically produce. Thus, in an attention economy where everything can be copied, companies must sell what cannot. And just like our beloved dinosaurs, companies must adapt to this Information Age, or die (before a long-tailed meteor hits them very, very hard).

Opinion: Do you find you primarily use on-demand streaming style services to consume your media (such as Netflix or Spotify) or do you prefer an old-fashioned hard copy? Comment below…

7 thoughts on “Jurassic Media 

  1. I honestly like both sides of the media (Old and new), but the problem is that some of the big companies are trying to push into the new media, but aren’t following the long tail effect. Take Disney for example where they want to start their own streaming platform with their own content https://www.nytimes.com/2017/08/24/business/disney-netflix-streaming.html?mcubz=0
    This may be smart for them to do, but this does limit to just their content alone, and not offer a wide array of different content (Netflix), and I don’t think people will want to pay for another streaming service where they can find it somewhere else for free

    Liked by 1 person

    1. Hey, thanks for your reply – I feel like the whole ‘companies must sell what cannot be copied’ thing applies here because as you said why would you pay for something you can get for free (unless of course that ‘thing’ is exclusive/better quality product). Thats so interesting that Disney would try and break into the streaming market, and I definitely agree they probably need to consider the long tail effect in order to monetise their idea.

      Liked by 1 person

  2. Hi Jasmyn,
    Awesome video! Perfectly captures this weeks’ topic. In response to your question, I rarely buy DVD’s anymore, I usually stream on Netflix or just torrent. If it’s one of my favourite shows I will go out and buy the physical product to support the producers. However, I’m the opposite when it comes to books – I refuse to read e-Books, I have to have the real thing (not sure why). Here’s an article arguing that books are here to stay https://thewire.in/74837/printed-books-non-death-here-to-stay/

    Liked by 1 person

    1. Hey, I definitely agree – I think it comes down to wanting to enjoy art in its ‘purest’ form. I also refuse to read e-books and even have to print university readings (sorry trees) because the whole experience of reading a book is reading from a physical page whereas a cinematic experience is entirely digital so we may be more inclined to sacrifice quality where that’s concerned (because we get the same experience as if we had paid for it). Interesting article, thanks for sharing 🙂

      Liked by 1 person

  3. I’m on the fence about it. I feel like one of the factors that I always take into account when deciding weather to stream is quality.
    Sure, I can watch unreleased movies in Australia but it seriously sacrifices the quality and the experience is hardly enjoyable. It makes it really hard to fully enjoy a movie.
    Music on disc is usually in a lossless file format, meaning the sound-quality is superior than to that of Spotify, as they compress the audio when its uploaded, making CD’s my preferable music platform when it’s affordable, which is a whole debate on itself.
    Same when referring to cinema. Going to the movies is an experience in and of itself which is why I believe cinemas have lasted longer than rental companies such as Blockbuster.

    This video explains in a comedic way my opinions on Blockbuster, movie rentals and the market differences (explicit language)

    Liked by 1 person

  4. Hey, thanks for sharing that video. I had never even considered audio quality before (maybe my non-musical ear doesn’t know the difference). And I guess in the end we are still paying for these streaming services so should we demand the same quality we would get from a physical copy? (Or is this why the streaming services are heavily discounted?)

    Like

  5. Hey, really liked the post.

    Regarding your question at the end, I think I’ve pretty much become someone who only streams movies and music these days, as it’s so much easier. Like, there are days where I can sit and watch a whole season of a show from my bed and never even have to get out to change the DVD like I used to. In fact, the only physical media I collect these days is vinyl records, and they’re more of a collectors item than anything.

    Cheers!

    Liked by 1 person

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