“What has been communicated (message) has been less important… than the particular medium which people communicate” – Marshall McLuhan
As someone who’s just spent a week physically editing film – let me tell you – it’s not easy. Not to mention the sheer enormity of the process (just picture metres and metres of film rolls while you try and find a nice place to make a cut). But, with such advanced editing technology readily available to me, I never considered how technological advancements of a medium affect its message.
So, this week I made a meme-gif which aims to explore the transition from analogue to digital media and what that meant for the Cinematic world.
Advancements to the filmic medium meant that more visually and thematically complex stories could be told. For example, let’s compare a car chase from Mad Max (1979) to Mad Max Fury Road. How do they differ? What messages do each carry – are they different? Or are they the same? How has a change in medium resulted in an altered message?
And finally, here’s a history of film editing, which briefly explains how cinematic advancements allowed for more complex stories to be told, thus changing the message transmitted through the cinematic medium:
Can you think of any other film re-boots which carry different messages due to their altered mediums? Comment below.
Cover image source: http://christylemire.com/mad-max-fury-road/