Transmedia storytelling expands well beyond blockbuster movie franchises.
My first recollection of Mark Zuckerberg was as this ominous demi-god who ruled over all the internet-land [pictured below]. Facebook revolutionised the way we use the internet. In fact, in some cases, people actually think that Facebook is the internet, or rather, that it is so dominant that the “Internet is just the underlying platform that powers it [Facebook].”
The way we have come to know Facebook’s mysterious creator is through the portrayals of him in various forms of media. We are able to piece together who he is through consideration of his Facebook page, media appearances, biopics, (fake?) Twitter account, books, podcasts, Congressional testimony, and of course, memes. Lots of memes. In a way, these combine to form Zuckerberg’s own transmedia story. But there’s one piece missing. So, I present to you:
Z U C C : The Musical.
What’s the weirdest Zucc meme you’ve come across? Comment below.