Framing Matters

"Frames serve to simplify a complex issue or choice by emphasising one dimension over another." -  Matthew C. Nisbet "Framing is inevitable in making media". When media is packaged, it usually has a central storyline, derived from the schema from which its frame is based. This schema reflects pre-existing ideas that the frame is intending to …

“Congratulations. You’re now married to Mark Zuckerberg.”

Would you marry someone who knew more about you than you do them? Because that's exactly what signing up for Facebook is: a blind marriage of data. With this week being all about information access it was a conveniently perfect time for Mark Zuckerberg to finally screw up. As I was doing some article searching …

A Proposal

It’s the week before final exams, you’re rapidly typing up revision notes, Spotify is on full blast and you’re in the zone. And then, it happens. Just one at first, but then another, and another… and another until the cacophony of vibrations emerging from your phone hits your final nerve – and you crack. Fast-forward, …

Oh, how times have changed…

 "What has been communicated (message) has been less important... than the particular medium which people communicate" - Marshall McLuhan As someone who's just spent a week physically editing film - let me tell you - it's not easy. Not to mention the sheer enormity of the process (just picture metres and metres of film rolls while …