Why Stranger Things is a Global Success

It's no secret that Stranger Things has taken the world by storm. The Netflix Original has inspired spoofs, bars, designer fashion shows, video games and an international sing-along named the 'Neverending Challenge', truly becoming a pop-culture phenomenon. But, if audiences "tend to reject cultural products... too distant from their own cultural realities" (Straubhaar, 2014) how can this be?