Z U C C ~ A Transmedia Tale ~

Transmedia storytelling expands well beyond blockbuster movie franchises. My first recollection of Mark Zuckerberg was as this ominous demi-god who ruled over all the internet-land [pictured below]. Facebook revolutionised the way we use the internet. In fact, in some cases, people actually think that Facebook¬†is¬†the internet, or rather, that it is so dominant that the …

“Congratulations. You’re now married to Mark Zuckerberg.”

Would you marry someone who knew more about you than you do them? Because that's exactly what signing up for Facebook is: a blind marriage of data. With this week being all about information access it was a conveniently perfect time for Mark Zuckerberg to finally screw up. As I was doing some article searching …