Framing Matters

"Frames serve to simplify a complex issue or choice by emphasising one dimension over another." -  Matthew C. Nisbet "Framing is inevitable in making media". When media is packaged, it usually has a central storyline, derived from the schema from which its frame is based. This schema reflects pre-existing ideas that the frame is intending to …

Don’t Be Evil

"Media is the nervous system of democracy" - Jeff Cohen, Outfoxed Do you know who owns the media you consume? Suspicion of the media and its power for ideological control are age-old, however an investigation of the owners of modern media provide plausibility that media diversity is declining both internationally and in Australia . As such, the image …