Oh, how times have changed…

 "What has been communicated (message) has been less important... than the particular medium which people communicate" - Marshall McLuhan As someone who's just spent a week physically editing film - let me tell you - it's not easy. Not to mention the sheer enormity of the process (just picture metres and metres of film rolls while … Continue reading Oh, how times have changed…

Jurassic Media 

https://vimeo.com/231078891 Memes are a beautiful thing. As I found myself struggling to grasp the concept of The Longtail Effect, I thought what better way to learn than through memes? So, this week I have created a short video which encapsulates the shift in paradigms from hit-driven legacy media to niche-driven (digital) media. I aimed to … Continue reading Jurassic Media