Z U C C ~ A Transmedia Tale ~

Transmedia storytelling expands well beyond blockbuster movie franchises. My first recollection of Mark Zuckerberg was as this ominous demi-god who ruled over all the internet-land [pictured below]. Facebook revolutionised the way we use the internet. In fact, in some cases, people actually think that Facebook is the internet, or rather, that it is so dominant that the …

World War Meme

When I say 'meme warfare' it's easy to picture legions of Pepe's sprinting fearlessly towards a herd of Doge's. But, unfortunately in the real world, meme warfare more resembles politically motivated memes which aim to control a narrative. In saying that, let's take a look at the CNN Meme War of 2017.  Here, we see …

New news, new problems

"Simple equation: free, open uncontrollable Internet versus shackled newspapers equals no newspapers. Let's get real" - Rupert Murdoch In a world where everyone is a publisher, news is no longer a pre-packaged product. It is no longer sold to us to passively consume, such as in the days of the legacy media's predominance. Thanks to …

Oh, how times have changed…

 "What has been communicated (message) has been less important... than the particular medium which people communicate" - Marshall McLuhan As someone who's just spent a week physically editing film - let me tell you - it's not easy. Not to mention the sheer enormity of the process (just picture metres and metres of film rolls while …