Digital Artifact LINKS Click the links to explore my digital artifacts. Jasliftingfit New Economy Twitter New Economy Facebook New Economy LinkedIn Contextual Essay You can download the contextual essay below. Note: parts of the essay are redacted as I cannot publicly share some of the strategies, statistics and metrics shown. Contextual EssayDownload
Although these projects sound simple by nature, they are truly advanced digital media projects. What you see on these channels are the final products of hours of strategic thinking, designing, creating and scheduling.
In 2012, it was all about the Thigh-Gap. And, then the Kardashians brought in the Thigh-Brows. And lately, we are celebrating everyone from athletic women, to curvy girls, to drag queens (the most prevalent praises on my personal Instagram feed) and everyone in-between. So why do I, like many others, still feel the need to 'fit' a certain body description?
When we engage with social media, we are engaging with the documentations of people's real-life experiences - whether that be an article, a tweet, an instagram story, or a facebook post.
Our social media pages are a constructed reality, rather than a representation of our real lives.
"Frames serve to simplify a complex issue or choice by emphasising one dimension over another." - Matthew C. Nisbet "Framing is inevitable in making media". When media is packaged, it usually has a central storyline, derived from the schema from which its frame is based. This schema reflects pre-existing ideas that the frame is intending to … Continue reading Framing Matters
Today I appeared on UOWTV to give an interview about The Pigeon Hole Project (see below). Lights were blaring, cameras were rolling, and me being me, I forgot to say some important things. So, I've made this post in order to extend on some of the things I spoke about in the interview as well … Continue reading The Pigeon Hole – UOWTV Interview