It's no secret that Stranger Things has taken the world by storm. The Netflix Original has inspired spoofs, bars, designer fashion shows, video games and an international sing-along named the 'Neverending Challenge', truly becoming a pop-culture phenomenon. But, if audiences "tend to reject cultural products... too distant from their own cultural realities" (Straubhaar, 2014) how can this be?
Today, we live in a world dominated by screens. They're in our homes, schools, offices, shopping centres, petrol stations, bars, airports - you name it. Ambient screens have allowed potentially anywhere to become a medium through which content can be displayed. But, where are they? What do we see on them? And, are people actually paying … Continue reading Screen Streets